760-600-5393 | info@platinumtnb.com

Schedule your free consultation today
  • Home
  • Services
    • Accounting Services
    • Audit and Assurance
    • Tax Preparation and Planning
      • Individual Tax Services
      • Business Tax Preparation and Planning
    • Tax Resolution
      • Help with Your IRS Audit
      • Filing Prior Years Return
      • Owing the IRS Money
      • Behind on Payroll Taxes
      • When Your Spouse Owes the IRS
    • PPP Loan Forgiveness Assistance
    • Business Registration
    • Bookkeeping
    • Payroll
    • Advisory Services
    • Consulting for QuickBooks®
    • Training for QuickBooks®
    • Xero Cloud Accounting
    • Cloud Accounting
  • Industries
    • Services
    • Construction
    • Medical and Health Care
    • Real Estate
    • Non Profit
    • Retail
    • Restaurant
    • Manufacturing
    • Wholesalers and Distributors
    • eCommerce
  • Resources
    • Resources
    • Mobile Accounting
  • Blog
  • About us
    • About Us
    • Our Values
  • Contact
  • Home
  • Services
    • Accounting Services
    • Audit and Assurance
    • Tax Preparation and Planning
      • Individual Tax Services
      • Business Tax Preparation and Planning
    • Tax Resolution
      • Help with Your IRS Audit
      • Filing Prior Years Return
      • Owing the IRS Money
      • Behind on Payroll Taxes
      • When Your Spouse Owes the IRS
    • PPP Loan Forgiveness Assistance
    • Business Registration
    • Bookkeeping
    • Payroll
    • Advisory Services
    • Consulting for QuickBooks®
    • Training for QuickBooks®
    • Xero Cloud Accounting
    • Cloud Accounting
  • Industries
    • Services
    • Construction
    • Medical and Health Care
    • Real Estate
    • Non Profit
    • Retail
    • Restaurant
    • Manufacturing
    • Wholesalers and Distributors
    • eCommerce
  • Resources
    • Resources
    • Mobile Accounting
  • Blog
  • About us
    • About Us
    • Our Values
  • Contact

The Power of Influencer Marketing

August 3, 2017 In Business Development, Business Tips
Tweet
Share
Share
Pin

One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand.  These people may be paid or unpaid spokespersons for your brands, products, and services.

The profitable thing about influencer marketing is the leverage.  Instead of marketing or selling to one person at a time, you are marketing to key leaders with followings who can influence many people at once.

Influencer marketing varies by industry; here are some common examples:

  • Locating photos of your product already on social media and reaching out to those people to do more
  • Hiring a social media expert with a large following to talk about your clothing line
  • Having a prominent lifestyle blogger post a photograph containing your juice product
  • Starting a referral program for a makeup company so “regular” women will spread the word

The common theme to all of the above examples is finding people who have a huge number of followers that just happen to be your ideal customers.

To take advantage of this marketing method, ask yourself who is influential in your industry that has the ear and respect of your customer base. How could you partner with them so it’s a win for you, them, and their following?  You may or may not need to compensate them, depending on their revenue model.

There are plenty of apps to help you locate influencers relevant to you. A favorite is Ninja Outreach at ninjaoutreach.com.

Try reaching out to influencers to leverage your existing marketing and make your marketing dollars go farther.

Tweet
Share
Share
Pin

Monthly Archives

Categories

  • Accounting (23)
  • Accounting Software (2)
  • Accounting Tips (1)
  • Blog (9)
  • Bookkeeping (1)
  • Bookkeeping Tips (5)
  • Business Development (13)
  • Business Growth (9)
  • Business Tips (84)
  • Cool Tech Tools (13)
  • Cost-Saving Tips (1)
  • Customer Service (1)
  • Customer Service Tips (6)
  • cybersecurity (1)
  • Decision-Making Tips (3)
  • Expense Reduction Tips (3)
  • Finance Management (1)
  • Management Tips (9)
  • Marketing Tips (1)
  • Money Management (1)
  • Payroll Tips (3)
  • Personal Development (5)
  • Profitability Tips (11)
  • Profits (1)
  • Tax (3)
  • Technology (1)
  • Time Management Tips (4)
  • Uncategorized (1)

Sitemap

  • Home
  • Services
  • Industries
  • Resources
  • Blog
  • About Us
  • Contact

Contact Us

Tax Services, Accounting Services and Services for QuickBooks®

Platinum Tax & Bookkeeping

83148 Beachwood Ave
Indio, CA 92201

12 S. San Gorgonio Ave
Banning, CA 92220

760-600-5393 | info@platinumtnb.com


Intuit, QuickBooks, and QuickBooks ProAdvisor are registered trademarks of Intuit Inc. Used with permission under the QuickBooks ProAdvisor Agreement.

Client Portal Login

Schedule your free consultation today

Copyright Platinum Tax and Bookkeeping 2022 | Professional Site Design by Accelerator Websites | Powered By ThriveFuel